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Despite 'Tha Blue Carpet Treatment' Snoop in the Dogg House With Latest Marketing Toy.

Author: Newzfusion
Monday, November 20, 2006
Keen to find a distraction from his upcoming legal battle after been charged with having a deadly weapon on November 3rd, multi-platinum rap superstar Snoop Doggie Dogg has taken a jump into the dog accessory business with his own line of toys and apparel items.

The Snoop Dogg pet line, marketed by JAKKS(R)' JPI Pets(TM) division, features dog toys such as a DJ Headset, Boom Box, Dogg Bone and Football, "From a Boom Box and Doberman Plush Toy that play bona fide sound clips of Snoop Dogg himself, to a Canvas Bone with a squeaker, Snoop Dogg toys keep dogs and their hip hop loving owners grooving together". Apparel and accessories inspired by the iconic Dogg-father himself, "personifies the iconic rapper's style with a hip hop and urban feel. Styles in the first assortment include a Snoop Dogg doggie Basketball Jersey, animal print Faux Fur Coat and a Doggfather Hoodie Sweatshirt... creating a walking fashion statement for fans of the Hip Hop legend and their dogs", the label states confidently.

The line is expected to be available for pre-order on on November 21st, just in time to coincide with the release of the highly anticipated new Snoop Dogg CD, Tha Blue Carpet Treatment.

"We are very pleased to team-up with to launch a pre-order for our JPI Pets' Snoop Dogg line of dog toys and apparel to coincide with the excitement surrounding his new CD," said Tony Lawlor, Senior Vice President of Marketing, JPI Pets. " is already a Snoop Dogg destination for shoppers. The late November pre-order offer of our dog toys and apparel will enable Snoop Dogg fans to buy the items before they hit other mass retailers in Spring 2007."

JPI Pet's officially licensed Snoop Dogg dog toys and accessories will be available for pre-order on beginning on November 21, 2006.

Snoop Dogg said, in an articulate statement about his new pet products line, "Go get some quick, dogg-gone-it! 'Cuz Snoop Dogg said so. Bow Wow!"